Category: Website Development

Website Marketing and its ever Evolving World

Ever since the internet boomed and became a phenomenon a major part of the population across the globe couldn’t live without, one thing has accompanied it through the journey. That one thing is a website. The internet has constantly evolved and undergone a series of changes ever since it was first introduced to the people back in 1983 but a great website has always been at the heart of it. Through the constant evolution process, the internet has seen websites develop left, right and center and become an integral part of the now ferociously developing industry of digital marketing. 

Whenever someone talks about digital marketing, our instant reaction leads towards the thought process that it is all about social media channels. Yes, it is true but it has become a common mistake to forget just how much of importance a great website and website marketing holds in the entire process of a brand’s digital marketing campaign. If you ask a digital marketer what would be their first step while undertaking or rather, starting a new digital marketing campaign, their answer would be building a great website or improving one that already exists. In the end, the footfalls have to come to the website after a successful campaign and if the website isn’t good enough, it takes us back a few steps.

Website Design Vadodara

With that in mind, today we will be discussing website marketing in detail and the steps required to complete a great website marketing campaign. Website marketing or web marketing as it is more commonly referred to nowadays, is now used to refer to any advertising activity that is conducted online. Most marketing activities are now done through the Internet because of the lower cost. Web marketing takes your message to the big wide web. With tons of people using the internet every day, there are huge opportunities to get your product or service in front of people who need or want it. With such a big world ahead of you for marketing your business, there is also the need to market the business in the right manner. 

 

Effective ways for website marketing

Website analysis

 The first step to creating an effective website marketing strategy is to audit your current website. By conducting a website analysis of your current site design and content, you can better understand what you’re doing well and where there may be opportunities for improvement. When it comes to site design, you will want to consider the user experience. Your website should be easy to read and navigate. Review your navigation bar and site map to ensure that visitors can easily find and access the pages they are looking for. Make sure that font sizes and colors are easy to read and all images can be viewed, especially from smaller device screens. 

Optimizing website for SEO 

The second step in developing a website marketing strategy is to optimize your website for SEO. After you have analyzed your current website and identified areas of opportunity, it’s time to make sure that your site is optimized for the search engines. Search engine optimization is the process of making changes to your website design and content to make it more attractive for the search engines.

In turn, you are helping ensure that your site will appear on the search engine results page (SERP) for relevant keywords and phrases. Best practices for search engine optimization are often changing or being added to as Google updates its search algorithm. However, there are a few principles that you’ll want to keep in mind as you make sure your website is optimized for search.  

Web Designing Company In Vadodara

 

Beginning with content marketing 

The third phase of your website marketing strategy is developing your content marketing. Content marketing is the process of creating and publishing valuable and relevant content that helps you attract and engage your target audience. By providing your target buyers with engaging content, you can work to build and foster stronger relationships with your leads. Before you start creating content, you’ll want to develop a content strategy. This is the process of determining the different aspects of your content plan, such as, what types of content you will create, what topics your content will focus on, who on your team will create content, how often you will publish new content and other such factors. Once you’ve created a content strategy, you can then work to develop a content calendar. This will help ensure that you are regularly publishing quality content on a consistent basis.

 

Building your social media presence

With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The first step in building a social media strategy is determining which social media channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. Instead, opt to spend your time and resources on the social media channels that your target audience frequents.

You do have to realize that with the steps mentioned above, your journey is just beginning. It might take you some time to perfect all of these steps, with changes coming to the way website marketing is treated down the line. Stay true to your cause and success will surely come to you. 

 

How to Deal With the Website Design issues?

There has been a constant change in the world of web design. And it is very arduous to track every new
update. It is very bad for both the designer and the businessman for not updating with the latest trends.
Dreams design is Web Design Company in Vadodara can easily solve your issues related to web design.
That is why we are going to discuss some of the biggest issues all web designers need to be familiar.
Let’s take a glance at some of the best tips to fix your web design problems that are definitely going to
help solve when you are puzzled. Below are some useful tips.

Use appropriate color contrast: Color contrast is still a vital part of web designing. It is an inevitable part
of web designing you can’t put aside. It is important for your ideal web accessibility and can improve the
accessibility of your website. There are various types of tools available on the internet to examine your
color contrast and fix your issues regarding web designing.
Discuss a plan: According to Dreams Design, is a Web Design company in India suggests that, before
designing your website, have a head- on meeting with your owner and discuss the needs of your visitors.
Such pre-discussions will help increase traffic on your website. Always design a website which can drag
more customers on your site. Your concrete plan can attract more visitors to spend more time on your
website and convert them into the customers at their first visit to your website.
Keep social share button in your website:
If there is no social share button on your website, your website can lose social media traffic. We hope
you are familiar with this button. It is a small button you can find either the top or bottom of the blog
post. This button includes different types of social media websites through these websites you can easily
share your page on the social media channel. This is the biggest advantage of a having social share
button on your websites.
HTML verification:
While designing a website, it is very essential to know the validity of your HTML. Whenever you find any
error when designing a website you should do check the misspelt HTML aspects. Validating HTML is a
good trick. You should verify each and every page that helps you to know where you are stuck. If you do
not eliminate the clutter during the process of web designing can cause great damage to the website.
Check the website in various browsers:
Testing your website in different browsers can help understand the mistakes you have done. It is a tricky
way to know the status of your website. That also helps fix your problems. If your website does fine in a
particular browser and does not do well in other browsers, it is clear that your website requires good
treatment.

Constant evaluation:
It is very important to check that how long users stay on your website, scroll, where they click the most
etc. the best way to know that your website is doing well or not according to your prospective. You
should never stop testing your website.
Dreams design is Web Design Company in Vadodara having years of experience in the walk of web
designing can sort out the hurdles you are facing. The tips we have introduced to you are quite able to
help overcome the web designing issues.

How To Find Out The Best Web Design and Development Company in Vadodara

At present, everybody is compelled to adopt different tricks in order to last in the business world and keep the business growth continuously. If you are willing to choose the right company to push your business ahead and put you on the top. It is very complicated to prefer the right firm as your business is on the stake. How do you choose such web design company in India?

There are many ways to choose the right company. First, make a catalog of a responsive website that impressed you. Gather all details of those websites and include in your list.

Below are some tips to engage successfully with web design agencies and highlight the online face of your business.

Decide your budget:

First of all, there is need to set a budget for a web design project then start searching for a web design company. Unless you have enough budgets, you can’t get favorable result. It is obvious that you are willing to pay less than your budget and demand a good result from web agency.

Take a glimpse of a web agency website which you are going to hire:

Before dealing with a company, it is much- needed to go through that company you are going to deal with. You are supposed to get details of its past and current performance. It is a good idea to make an assessment of its style of web- designing and web-developing. Analyze its website that how it is designed and developed? So, you can identify its abilities, technological skills and style of working. You can figure out that is it able enough to take your company vision amongst the users? Is it able enough to meet your standards? There are other aspects of websites also you need to consider before a deal. Such as good user experience, engaging writing, professional look. Dreamsdesign is a leading web development company in India has all these qualities.

Ask experienced clients about the websites they have made:

Ask those who had experience working with them. They can easily share their experience. Were they satisfied with the services they were provided? Take reviews from others that will help you in dealing with web firm with confidence. You can get extra remaining knowledge from them which you are not familiar and make your project responsive.

Company approach towards clients:

It is said that first impression is the last impression. At the initial level recognize company approach towards you while making conversation on phone, and having head-on meeting. During this time, you can judge company professional approach towards you. Dreamsdesign is a Web design company in Vadodara will treat its clients in a hospital way.

These steps will clear all your doubts and change your way of dealing with such companies.

Five tips to deal with website design before launch

Nowadays, many newly established companies are trying to represent their company’s image through an impressive website design in order to convey company core message to a large number of people across the globe. A creative website design company in India forces people to peep into the world of your company. Thus, undoubtedly, it aids you to increase your business rating as well as strengthen your hold upcoming days.

  • Adopt a pure and contemporary web-design:

Users always shower their love on a pure and modern web-design which has all elements to deal with them. It must be mobile-friendly as well as responsive for all the screens/devices which are used by different users. So, analyze that if your website is fully responsive or not. It should be neat and clean then make necessary amendments. A responsive website design company in Vadodara creates more traffic and draws people’s attention to your website.

  • Firstly, get design:

First of all, create a wire-frame as it is helpful for a web designer to plan a layout before creating a design. It is helpful to make a design you want and the feel of the design as well. It becomes easier to customize with the website.

  • User-friendly content:

Content is a soul of the website that represents your company core aspects to the maximum people. Your content must be user-friendly. Make a content which ought to be easy for the people to understand easily so that the people get involved with your website and company as well. If your content does not relate to the company status you will miss the target. Hence, create a content that has a happy ending with the users.

  • About us:

 Mostly, the visitors who visit a website at first they find out company information such as contact number, email, etc.so your about page ought to be simple that users do not feel bored and easily get the information. Your about page must not be wordy. It must be meaningful with enough information. Keep the design engaging which will engage the users.

  • Stick to website momentum:

If a website has not mobility, users will leave that site immediately. The users would not prefer to continue such site which takes time to load. This kind of error gives you unexpected fallout. There are many tools to measure your website speed online which offer a solution and improve website speed. Speed matters because a single second loading time lessens many users.

Finally, these are the crucial tips to consider before it is launched. If you ignore these website norms, you will witness a big fall upcoming days.

 

Why your business needs a Responsive E-commerce Website Design?

The online marketplace has turned out to be so huge that even the famous brick and mortar stores are switching to e-commerce website design. One of the most important assets of any company is a well-optimized e-commerce website design that allows their customers to search the product in just a few clicks.

With the increase in the number of the mobile users, the demand for e-commerce web design has increased too. Responsive web design offers an excellent online shopping experience to all the online shoppers, irrespective of the device they are using. Let’s have a look at some of the most important factors that emphasize the importance of responsive web design for an e-commerce portal.

1. Increasing number of mobile users

To your surprise, approx 57.12% of global web traffic originates from the smartphones. This number justifies the importance of an e-commerce portal and why it plays a crucial role in the success of any business.

2. Growth in Mobile Users

Did you know that as per the 2017 statistics, almost 1.7 billion people worldwide shop products online via their smart phones? Since the number of mobile shoppers is increasing with every passing day, it’s clear that an e-commerce business needs to have a responsive website design so that it doesn’t lose any potential client to the competition.

3. Search Engine Supports Responsive E-commerce Store

Major search engines including Google, Bing, Yahoo, etc favour websites which are portable to mobile. This is due to the fact that the search engines put the user experience first. Ease of use and enhanced readability are some of the major benefits of responsive website design.

4. Better Website Speed

Time is money and every second count in the corporate world. The recent researches and studies have revealed that more than half of the internet surfers give up on a website if it takes more than 6-10 seconds to load.

Responsive web design takes into account the screen size and the mobile device performance. It optimizes the images and other elements which increase the website loading speed, thus preventing the bounce rate.

5. Increased Conversion Rates

Responsive web design addresses all the issues of the online shopping allowing customers to enjoy smooth browsing, increased readability and usability. All of these factors work together to give the customers an excellent shopping experience which ultimately boosts the conversion rates.

Hopefully, the above-mentioned points have clearly conveyed the importance of responsive e-commerce website design. A mobile-friendly design is one of the wisest decisions you can take for your business and online retailers. So, if you are willing to have your online store and looking for a professional and reliable web design service in India, Dreams Design can help! With the cutting-edge technologies and unique designs, we ensure to give your business the competitive edge!

6 Things You Need To Look For While Hiring A Website Development Service

Are you a business owner? If yes, you might be very well aware of the importance of the brand awareness in this highly-competitive corporate world. One of the best ways to boost your online presence and give your business a competitive edge is custom web development.

The very first step that you need to take is to select the reliable and professional web development service in Mumbai or across India. This is one of the most crucial decisions as you're entrusting them with your valuable business. To make the things easier for you, we have listed a few important things that will help you choose the best custom web development company.

 How Do They Charge For The Services?

When you hire a web development service in Melbourne, you need to ensure that they are competent to cater to your unique business needs and budget. They should be able to plan, develop and manage your project. Asking the right questions will help you find the actual price for their service:

  •  Will the project be charged on an hourly basis or flat project price?
  • Does the estimate justify the agreed deliverable?
  • How will you charge for the extra features?

 What Is Their Project Track Record?

It is essential to understand that the website development service in Mumbai you hire is reliable. You must be confident that your projects are in the expert hands and will deliver only the best results by offering the best ROI.

  • Past client record
  • Facts and figures that prove their results
  • Kind of results they are able to deliver
  • Extended working relationship with the clients

 How are the results measured?

Custom website development can boost your brand image and foster your business growth. While on the other hand, a bad design can ruin your reputation. Thus, it’s vital to hire the website development company that increases the value and image of your business.

  •  Ask how they measure the results in term of traffic, conversion, bounce rate and keyword ranking
  • Are the stated results verified by the clients?

 How Do They Operate?

Before partnering with any web development service in Mumbai, ensure that they have the explicit knowledge and expertise to deliver the exceptional results.

  • Ensure that they follow industry standards for the coding and is mentioned in the contract
  • Have every point and terms clearly mentioned in the contract
  • How will the project ownership be determined?

Additionally, ensure that custom web development company you hire is not too small or else you may run the risk of unexpected execution delays or lack of technical proficiency. It is essential that you feel secure throughout the process, thus ensure that you choose the right partner for your website design. If you are willing to take your business to the next level, Dreamsdesign is your competent custom web development partner!

Top Web Design Mistakes That Is Killing Your Online Reputation

Where the online world is rapidly taking over the market, it has now become very important to mark your business’s presence in the online world. It is crucial to understand that in the current scenario, having a website of your business is quite necessary. A business no more relies only on its physical presence in the market; instead, it is equally dependent on its website as it helps develop an online reputation of the brand.

When we talk about having a website, the first question that comes in our minds is what elements our website should incorporate to make it appealing as well as effective. Websites are not only about pretty-looking pages that can bring the audience to our brand, but it is also about making the audience have a good experience which highly depends on the quality of content, format, style and user interface of the website and not just its appearance.

Most Common Web Design MistakesWebsite designing involves initial investment and people might not want to invest such hefty amounts. But one needs to look at the number of benefits a website can serve in terms of profiting business and making people aware of its existence. A few benefits that having a website can offer are- it can expand your business, extend your local reach and bring in new customers, improve the effectiveness and productivity of your business and many more. One major factor to look at is the advertising and broadcasting costs that website cuts down which otherwise are needed to increase your brand visibility.

But even while designing a website, there are some common web design mistakes that designers usually make. These mistakes might not be evidently seen but they can majorly affect your online reputation and impact it in a negative way. Below given are a few web design mistakes to avoid:

Poor Navigation

It is very important to have a responsive website design that can function properly on desktops and laptops as well as phones and tablets. People no more are restricted from browsing through big screens only, instead of people now conducting searches more through phones which are easier to access and convenient.

Keeping this in mind, it has now become necessary to design websites that support proper navigation in different devices. Your navigation should be easy and effortless for the customers. You should make sure the elements on your website can be easily clicked on (size and location), be it any size of the screen.

Poor Website Navigation

Excess Resources

Uploading a lot of resources can be trouble. Too much information and resources both internal and external can lead to problems like slow loading time of the page and confusing content for the customers.

Loading so many external resources on the page can also be very costly. Thus, designers are not just making a mistake that can affect the customers, but also the business in terms of increased costs which in anyways is going to result in a problem. It is thus important to not overload your page with resources, instead keep them limited and follow the rule of simplicity that will limit the number of resources and help make your website more adaptable, fast and user-friendly.

Unsecure Website

Websites that are not secured with SSL certificate can be a big barrier for the website visitors as well as SEO. When a website is not yet secured, the users get a label called “Not Secure” when they visit the website or Google might also warn the visitors before accessing. Such labels and notifications can majorly affect the number of people visiting your website.

It is thus very important to secure your website with an https in order to assure your visitors that your website is safe, secure and accessible.

Unsecure Website

Lack Of Quality Content

Quality content is one major factor every business needs to focus on when it comes to developing a good website. People are not going to visit your business on the basis of how good your website looks, instead they are going to analyze your content and accordingly draw conclusions on how good and promising your business looks from the words you’ve said.

People do not like reading huge chunks of content, instead, it needs to be to the point and relevant. Instead of majorly focusing on the story behind your business, you can highlight your products and services more as that is what the audience is looking for when they visit your website. A website can have an average of 300-500 words on each page with not just words but also pictures and videos to make the quality of content better.

Annoying Pop-ups

Pop-ups on the website can be annoying and irritating for the viewers and it might also compel them to leave the website. Relevant pop-ups can turn out to be helpful but not when they hinder a viewer’s experience. A person might be looking for something in particular on your website and it might happen that right when they are about to find it, a pop up appears.

Thus it is necessary to keep pop-ups in a way that does not cover the main content and pop up immediately when the viewer navigates to a new page.

Annoying Pop-ups

Image Quality and Optimization

Visuals definitely appeal to people more than words. Having images uploaded on your website is a must as it will make your website more appealing as well as interesting for the readers to see. What needs to be assured is the quality of pictures- they should be of good quality and visually good looking. Good images help in engaging with users as well as in creating a positive brand image.

Images should also be optimized so that they don’t slow down your website’s loading speed. Uploading high-quality images might develop chances of slowed loading speed and thus it is necessary to optimize images to boost the speed.

While there are numerous benefits that a website can serve, there also are quite a lot of potential mistakes that web designers can make. Thus it rests upon individuals to make sure they don’t fall in the trap and avoid any kind of negative impact of the website on the business. Keeping in mind the wide spectrum of business opportunities a website can offer, designing a website for your business should be the first thing you must do. All you need to take care of are the steps you should take to avoid major mistakes.

How To Make A Website?

A website is the best way to have your presence in the online space. It lets you talk to your audience. Moreover, you can interact with your audience in a better way. Apart from showcasing and selling your products and services, you can talk to your customers to learn to enhance your products and introduce newer ranges. The importance of a website to succeed in this technological age cannot be overlooked.

How To Exactly Make A Website?

If you have an in-house team, you can work the technicalities out. But many times, the process gets overwhelming and a lot of management and up gradation as well as periodic testing is involved. Sometimes, it is better to delegate it to the experts. Not because they are the only ones who know how to do it, but because you can focus on your core products and take the digital support.

At Dream Design, we dedicatedly work on development and digital marketing. We have experts who work with different types of technologies and platforms. Let us take you through some of the steps that involve in web designing.

First of all it is important to choose a platform on which to build a website. You can discuss the pros and cons with the developers. There are several templates and CMS (content management systems available). You do not want to go through the trouble of changing platforms. It is a big no no! While we develop a website we take into consideration different functionalities the website will require. HTML/CSS plays a vital role as you might already know. We have experts who are proficient at website development who can explain you perfectly the best platform for your website.

What to look out for while choosing a platform is its user-friendliness, its capabilities, responsiveness, mobile friendliness, and of course, the cost. Next, you need a name and a domain, which is simpler depending upon your budget; we can come up with best options. After that comes the web hosting which will not be too costly. And you are good to go live.

It is simple but the detailed functionality involves robust coding which can be done by experienced designers and developers. As we mentioned, changing to different platforms and low-level coding will cost you a lot. So, if you want to ensure a sleek and user-friendly design, then you can contact us right away.

Why Hire CMS Website Design Company When You Can Use Free Themes?

Making a website has never been this easy. You pick a web host, install any Content Management System (CMS) on the server, install a free theme, and get a fully functioning website ready within hours.

The struggle begins now… behind the curtain, beyond the “easy” Do-It-Yourself steps.

Creating a website is one thing, managing it is totally different. To that, to make sure the website functions exactly in sync with your distinct needs and business goals, you’re going to need more than those ready-to-use add-ons.

And the main challenge comes in website designing end. First, finding a free theme that’s actually good is a tad difficult. Second, the chances of that theme fitting in your definite requirement are thin. Third, free themes are usually less reliable and obnoxiously complex to manage with small fixes needed every so often.

To answer the most common question that confuses a newbie, here are 5 simple reasons why you should hire a good CMS website design company over going with ready-to-use themes and DIY steps:

  • Thousands Of Other Businesses Are Using The Same Free Theme

Yes, there are so many businesses that are basically using the same theme. Do you really want to be a part of such a large crowd?

  • You Have Different Needs And Requirements

To convert visitors into subscribers, you might need a slider. Or to make more sales, you might need a beautiful landing page with videos and other interactive features incorporated. Do those ready-to-use themes fit in these individual requirements? Perhaps not!!!

  • You Will Always Require To Make Changes To The Backend

The scene of website development (and SEO) is ever-changing. And from time to time you’ll have to incorporate such changes by tweaking your website design. Like for example, if you blog regularly, implementing AMP (Accelerated Mobile Pages) is getting important by the day.

  • Managing A Website Takes A Lot Of Time And Efforts

Websites need to be updated regularly – both in design and structure – to incorporate latest changes. Meaning, managing them would take time and effort. Are you ready to invest in it? Would you rather not invest that time and effort improving your sales? Exactly!

  • Instead Of Buying Themes, Spending In Unique Design Is A Better Lie

Some people may suggest you invest in premium themes than going for the free ones. It’s a nice idea. But if you’re spending your money anyway, why not put in a CMS website design company; their personalized design would be much better than the premium ones.

These are 5 simple reasons why hiring a website designing company is a much better option than picking free, ready-to-use themes.

Still confused? Talk to an expert!

Ecommerce Web Design Service by Ecommerce Website Specialists in Vadodara

There are thousands of eCommerce websites over the web and hundreds of new online stores are set to go online in the next few months, then how will you make your eCommerce website stand over and above the competitors. Well, this is the most fundamental question you should ask yourself before going online with your products or services, and if you don’t have the answer, we can help you.

We are DreamsDesign, an eCommerce website development company in Vadodara, and we know what it takes to build a winning eCommerce website. An exclusively designed eCommerce website illustrating your business, your industry and your core business values is the only way to make your eCommerce website stand over and above the competition. A beautiful web design is your first chance to impress your visitors, and if you fail to do so, you may probably lose a customer. Attractive web design for eCommerce website has always played a key role in successful online sales and marketing. That’s because humans just seem to love things that are beautifully designed.

Ecommerce Website Design Services in Vadodara

DreamsDesign offers personalized eCommerce website design services to all. This means whether you are a startup, a small business or an established brand looking to design an out-of-the-ordinary eCommerce website; DreamsDesign is here to help you achieve your business goals in your budget and timeline. Our team of web designers is committed to helping you in your efforts to take your business to the next level. We will design an online store of your choice that reflects what your business is about.

DreamsDesign has an affluence of experience when it comes to eCommerce website design and development. Whether you’re about to create a new eCommerce website to take your business to the next level or have been thinking about redesigning your existing online store, contact us to know how our eCommerce website design and development services can help you own an eCommerce website perfect for your business. We pride ourselves in offering our customers with eCommerce web design services that go beyond their expectations and give them a cutting edge over their competitors.

Get in touch with our team to find out how we can help you. To contact us, visit us at www.DreamsDesign.in | Dial: +91- 9377-756-660 | Email: support@dreamsdesign.in