Category: Digital Marketing & SEO

What is Digital Marketing?

In more human language, digital marketing refers to advertising done through any electronic or digital medium such as search engines, websites, social media platforms, email, and mobile applications. Using these mediums businesses can easily promote their products, services, and brands. Unlike, the traditional “in your face” marketing, where an ad is thrown at your way regardless of your interest. Think of TV commercials between a cricket match. You see, no one likes interruptions. On the hand, digital marketing lets customers find a business by themselves. In today’s date and time, customers search for any products or services on the internet. According to Google Insights, approximately 48% of customers’ uses the internet to inquire about a product or service. 33% of customers visit a brand’s website, while 26% uses apps to find products or services

 Digital marketing is a large umbrella. Online advertising is not as simple as it sounds. It is crucial to have a clear understanding of digital marketing jargons and strategies to get the best out of digital marketing. The key here is to lure the audience to find your business by creating catchy and engaging content. Content can be blogs, articles, videos, e-books, newsletters, etc. It will help your business to increase its brand awareness and also attract new audiences. By implementing the right digital marketing strategies, businesses will be able to collect data and get insights into their user’s behavioural patterns, helping your business to provide the relevant solutions to your targeted audience. As a result, your business will have a bigger and better ROIs.

Digital marketing helps companies to know their customers better by giving them crucial insights about their audience. Due to which businesses can provide relevant solutions to a customer’s needs. It allows brands to be more customer-centric, build credibility and increase their reputation in the market.

Still not connived? Here are 4 big problems that digital marketing solves for your business

 Digital marketing has been a game-changer for many businesses. It has helped them overcome some of the major problems faced by a growing business.

1) Problem: We don’t know our audience well: A business must know its audience. Digital marketing helps you develop a better understanding of the buyer’s journey, aligning your business with your audience’s needs. After all, you cannot sell baby products to a 70-year-old! It helps you to create personalized content which makes your customers feel more connected to your services or products.

 2)   Problem: We can’t get enough leads: According to HubSpot, approximately 60% of businesses find it tough to generate leads and traffic. With digital marketing strategies like search engine optimization, pay-per-click, not only are they can attract more traffic on their website but are also able to get better leads. It allows the business to be exposed to a larger mass of people in a very cost-effective manner.

 3)    Problem: We cannot measure growth: For any business, it is important to measure their performance and evaluate themselves. Digital marketing not only helps you grow your business it also helps you analyze how your business is growing. Tools like HubSpot, Google Analytics, you to see a clear picture of your marketing efforts. As a result, you’re able to better the weaker departments or functionalities.

 4)      Problem: We want to grow beyond our location: Since you’re advertising your business online, your business can expose itself beyond geographical parameters. As a result, you will be able to engage with a global audience and grow beyond a particular region at a pocket-friendly price. Having your business online gives you an added advantage of a 24/7 service. It increases your brand’s awareness globally.

Now that you know, how digital marketing helps solve your business problems. Let’s understand the frequent term we have been using in this article: “Digital Marketing Strategy.”

What is a digital marketing strategy?

A digital marketing strategy is nothing but a blueprint of how a business will meet its marketing goals through various online channels like search optimization, social media ads and more. A digital marketing strategy allows you to introduce your products or services to your targeted audience through websites, social media and engage them with your business.

Here are 7 important components of a successful digital marketing strategy

Digital marketing has various channels and touchpoints that enables a business to engage better. It is crucial to have a clear understanding of the terminologies to derive the best results. 

Paid Search: Paid search aka pay-per-click is an online marketing strategy, where ads are placed strategically on search engines like Google, Yahoo, Bings and on social media platforms as a post on your feed, banners and more to attract visitors to your website. Every time that some clicks on the ad, the advertiser pays a specific amount. In short, you are buying “traffic” instead of generating it organically. It can be concentrated according to location, age group, keywords and other factors which enable a business to generate relevant leads. It’s trackable, meaning you exactly know how your ads are performing. It is a pretty cost-effective and quick way to boost traffic, generate leads and increase sales to drive your business.

Search engine optimization (SEO):  Search engine optimization aka SEO, is one of the most cost-effective digital marketing strategies. It helps you grow your business organically. It is a process where content is optimized using specific keywords and technical set up such that a website ranks higher on search engine results. A good SEO is always Google-friendly, helping potential clients and customers to find your website. (business) As a result, you improve your website’s traffic in terms of quality and quantity. Search optimization is crucial for businesses today as more than 80% of potential customers start their buyer’s journey by searching for a product or a service. Unlike PPC, you don’t have to spend much to grow your business. However, growing organically takes time. Don’t expect it to show you results in a day or two! You have to be patient with SEO to see it’s ripe fruits. SEO is an impactful and cost-effective digital marketing strategy for any business in the long run. 

Content marketing: It is a process of creating and distributing “valuable” and “relevant” content to attract a specific or targeted audience in such a way that it drives sales and increases engagement and customer action. It not only promotes your business but also helps you to educate your audience about products or services you are providing as a business. The content could be in various formats: Infographics, articles, videos, podcasts, e-books, etc. Content plays an important role in the effectiveness of other strategies be it SEO or social media. It makes your audience aware of products & services through informative and engaging content. It increases awareness, improves conversion rates, builds strong credibility and trust in the market. An effective content marketing strategy is vital in this modern time of self-directed buyers. 

Social media marketing:  Social media is a powerful medium in the current date and time. Almost, everyone today is actively using various social media platforms such as Instagram, Facebook, Youtube, LinkedIn. These platforms help your business to interact and engage better with your targeted audience. An added benefit of social media is that it helps your business to provide better customer services and reach out to your customers instantly. As a result, your customers are not only happy but also satisfied with your services. Remember a happy customer is the best carrier of your services or products. Also, it exposes your brand to a bigger mass audience which may lead to new business generating opportunities. 

Email marketing: Email marketing is one of the most important marketing strategies to endorse your products & services, reach out to customers in a personalized manner and achieve your business goals efficiently. It is quick, simple and pocket-friendly. However, spamming someone’s inbox won’t get you anything. Therefore, the key is to draft strategic emails in such a way that is short and simple yet engaging and conversational.

Mobile marketing: Smartphones have become an integral part of our lifestyle. From bedroom to washroom, we carry our mobile phones everywhere. Mobile-friendliness is an important factor business should consider while marketing your services or products through various advertising platforms like social media, website, email, apps. It makes information readily accessible to your customers, allowing you to engage your customers instantly. In recent times, mobile marketing plays a very important role in increasing traffic, improving brand awareness, and building a successful brand among other business goals in today’s world.

Marketing automation: As we are moving in the future, automation is becoming an integral part of our life. In the same way automation in marketing is a crucial part of digital marketing today. It helps you to streamline your marketing workflow, provide better assistance to customer’s queries. It allows you to measure growth and effectively keep a track of ROIs. It allows you to tap into a user’s behaviour, helping to grow your business relatively faster and better. It enables your business to align with your sales and marketing goals.

Why should businesses choose digital marketing?

  • Worldwide reach:  It allows your business to have a global reach which enables you to reach out to more people regardless of geographical limitations.
  • Cost-effective: A well structured and planned digital campaign can help your business to reach their audiences at a pocket-friendly rate.
  • Measurable growth: Digital marketing enables your business to measure the growth and effectiveness of a campaign over time through web analytics and other metrics. It gives you insights about users allowing you to have a better understanding of your audience.
  • Get personal: It helps you to collect data and information from your customers which allows you to deliver personalized content due to which your audience feels more connected to services or products. As a result, you increase your brand reputation in the market.
  • Build a stronger customer base: Digital marketing helps you to engage with your customers, provide better customer support, and always be available for your customer. As a result, you create a loyal fan base and increase your credibility in the market.
  • Social currency – Digital marketing helps you to express ideas in various forms i.e. images, videos, articles, etc. allowing your business to keep your audience busy. As a result, people will share it with other people- exposing your business to a bigger pool of opportunities. 
  • Higher conversion rates: With digital marketing, everything is available at a click. It helps your customer to reach out to your business instantly. Also the call to action in websites, social media posts exactly tells the customers “what do next?” As a result, your website will have higher conversion rates, improving your sales and growth of your business.

Get Started

Dreamsdesign is one of the top digital marketing companies in Vadodara. Our innovative digital marketing strategies help your business to grow exponentially in the virtual space. We help your business to achieve its marketing, advertising and brand reputation goals in no time at the best prices. Our digital marketing service includes SEO, email marketing, social media campaigns, brand management and more. Our digital marketing services are the best in the market because it’s our business to grow your business online and we take it seriously and do it passionately. 

8 Qualities Of Best Digital Marketing Agency

A digital marketing agency can do magic for your business. With the right digital marketing agency, sky’s the limit for any business in a digitally growing world. 

As a business, you too want to grow your business online, build a sturdy digital presence on social media platforms, increase your brand awareness in the market, lead generation and other business goals.

But the only problem is, how do you as a business, know which digital marketing agency is best for your business. It really a tough choice especially, when every other agency claims to be #No.1 in the market. 

Since you are already here, we are assuming that you are looking for a digital marketing agency to help you grow your business. You could be anywhere in Gujarat. Vapi, Surat, Anand, and so on.  

Dreamdesign has been people’s favourite digital marketing agency in Gujarat and around India. We have been in the industry for long enough to help you select the perfect digital marketing agency.

Here are some of the qualities you should be looking for in a digital marketing agency.

1.) A Stellar Website

The first and foremost thing you should do to choose the best digital agency for your business is to look them up on Google. Visiting their website will tell you a LOT about them forehand! If you’re able to find them easily on the search engine by the core services they provide in the market, then they know what they are doing and will surely be able to help you out to grow your business. 

 Any good digital marketing company will have a well designed and developed website. It will not only look good but will also feel good. It should be a mixed bag of modern trends and good web design. It will have all the crucial components of an efficient inbound marketing strategy: good SEO practices, amazing blogs and contents, seamless navigation, a responsive web design, strong and effective Call-To-Action and more. 

2.) A Robust and passionate team

A great digital marketing agency is composed of robust and passionate individuals. It has diverse individuals who expertise in their respective fields—SEO, content marketing, social media strategist, etc. They’re all ears to your requirement and will provide you with the best possible solution for the same. 

3) Equipped with the right tools

The digital marketing agency you are planning to hire will play a vital part in building a strong online presence. They will be posting on social media platforms, create marketing campaigns, run ads etc. So it is important for them to know about every single tool that will help you to meet your business goals. While interacting with a digital marketing agency asks them about the tools they use for SEO (Google Analytics, Hubspot), social media analysis(Google Analytics, Hubspot, Sprout Social), email marketing (Hubspot, Mailchimp). Familiarity and hands-on experience with these tools is a must for any digital marketing agency today.

4) Measurable Growth and analytical Results

Data is the most valuable resource in the world and analytics is a very crucial part of a successful digital campaign. Make sure the digital company you are planning to hire is data-driven. As it enables them to understand the targeted audience better, analyse what works best for your business and create more of them to make sure your business has higher conversion rates. Analytics helps your business to measure your growth. Moreover, it will help you to keep a tab on the agency’s efficiency and the efforts they put in to meet your business goals. 

5) Have out of the box ideas.

Creativity and digital marketing go hand in hand. As a business, you want your marketing campaigns to be trendsetters so that your brand can stand out in the market. After all, you don’t want your digital campaign to be the same as your competition. Creativity I a vital factor you should consider while selecting a digital marketing agency for your business. Hire a digital marketing agency that can come up with new and fresh ideas now and then. 

6) They are Troubleshooters

Any good digital marketing agency will be great at shooting down troubles and critical thinking when crisis strikes. A reliable digital marketing agency will fulfil its commitment regardless of hiccups and obstacles. The agency will always have a plan A, Plan B, Plan C, ready to make sure everything is on track. Problems will occur while executing, so make sure you hire an agency that can effectively tackle problems and delivers regardless of the situations.

7) Strong Digital Presence

Top digital marketing companies themselves will have a firm footprint in the virtual world. If you are looking for a good digital marketing agency, check them out on social media platforms and analyse the first 10-15 posts. See the post’s engagement. If they have higher engagement on their posts, know that they know how to run the game. A digital agency that can do well for themselves will also do good for your business. After all, you don’t want to choose a digital marketing agency that is not ‘digitally’ strong! 

8) Transparency above anything else

At the end of the day partnering with a digital marketing agency is nothing but business. And where there is business, there is money involved. Thus transparency is crucial to ensure that both parties are on the same page. Make sure the agency that you are approaching is straightforward and transparent about the billing charges and their process from the start. If the digital marketing company is reliable then they will be vocal about everything. You must do your homework forehand before contacting. Investing in the top digital marketing can be pricey but it’s worth every rupee because you are going to get 10x times back.

Choosing the top digital marketing agency can be overwhelming and exhausting at times. But the key here is to keep enquiring till you find the perfect one for your business. However, if you want to save time, money and energy and get the best digital marketing services in Gujarat and around India then contact Dreamsdesigns today because we are near and here to help you grow your business online!!

5 things that are hurting your website’s Search Engine Optimization

Let’s assume this.

You have an Awwward’s winning website.

It has the most beautiful theme, jaw dropping imageries, accompanied by amazing copies that surely makes your competitors feel jealous of your website.

You’re in love with your website and in your heart, you know your visitors will fall for it too!

But… (The bad one)

Even after having all the qualities of an Awwwards winning website, it does not have any visitors or fewer visitors than expected.

Moreover, your lovely website is not even close to the 10th page on SERPs (Search Engine Result Page)

So what is the problem really? Why is your website not where it should be on Google?

The answer is, maybe it is not YOU, it’s YOUR website design. Your website design can be a primary reason for having a lower ranking on SERPs.

But… (The good)

Don’t worry!

Search Engine Optimization

Since you are already here on our website looking for a solution, let our 19 year of web development/web designing expertises help your website reach new heights on search engines.

Here are the 10 most common Err in web design that is kill your website ranking and SEO efforts

Poor Website Navigation

Let’s assume this. (Yes again)

You’re going to a friend’s house for the very first time.

He/she has given you confusing directions, you can’t understand.

Chances are, you’ll probably make an excuse to escape the confusion.

Similarly…

If your website cannot guide your visitor to the ‘next.’

Or if there is too much confusion while navigating. There are high chances that visitors will leave your website as soon as they arrive.

The solution…

Design your website/webpage in such a way that it clearly tells your visitors what to do next.

Also, organizing and prioritizing your internal links (i.e. links that directs your visitor from one page/another page on the same domain)

This will help Google crawlers to understand your website better. Resulting in better website ranking on search engines

Ps. Navigation on websites is as important as directions in life. It helps you to not get ‘LOST’

A Slow loading Page is killing your Search Engine Optimization faster

We live in an instant world. We want everything right now!

The digital world is no different! Everything has to be quick.

Visitors are zooming through different Search Engine Results to find a solution to their problem

According to a research, the attention span in 2020 is just 8 seconds.

This means if they are on your website and it takes 10 seconds to load. It already too late! They are gone already.

A slow website is a big NO! Especially in a 4G/5G era.

So if your website doesn’t load within 3 seconds, you will surely lose potential customers

The solution

Dump heavy WordPress themes.

Maybe, the theme that you have selected for your website is loosely code/designs

Ditch the over usage of plugins. It’s not really help your Search Engine Optimization.

Search Engine Optimization

And if you avoid all the hassle then go for a custom website.

This means you can tailor your website as per your desire.

This way, you will have a unique website. Plus you’ll stress less because the pros know how to fix the problem.

Ps: Dreamsdesign is a leading website agency in Gujarat, Vadodara that tailors unique websites to meet your business goals. Visit our website now!

The above graph shows the growth of Internet users in India, year after year.

Not Mobile-Friendly

According to research, approximately 73% of website traffic in India comes from mobile users!

This means more than half of the country’s population is consuming content through their smartphones.

Of course Google noticed this phenomenon happening around the world!

It made mobile- friendliness of websites a crucial factor that will direct impact your ranking on SERPs

So if your website is not mobile-friendly or less responsive over smartphones, chances are that your website is almost invisible to Google.

The Solution…

Make sure your web designing is cross-functional and seamless across desktop and mobile devices.

Improve your website responsiveness and user-experience across various devices

Or better let us make you a ridiculously mobile-friendly website.

Ps. blame your internet if the website is not working. Because we test every possible error before we deliver.

Did you use H1 tags on Homepage?

According to a market survey h1 tags are the third most important factor that impacts the optimization of a website

H1 is a HTML tag that indicates the headline/title of a website.

It helps Google crawlers to understand what a website is all about.

Due to which a website is likely to rank higher of SERP when someone looks for looking for similar solutions on a search engine

This also means that H1 tags also help your audience clearly understand the message you are trying to tell them.

Now look at your website. Does it have h1 tags on your website, especially on homepage?

If not then it is killing your website ranking.

The solution/suggestions to use H1 tags

  • Use important keywords in H1 tag
  • Insert the H1 tag just above the fold so that visitors understand what they are about to read. (This will help Google and visitors understand your website better.)
  • Apply the 5- second rule- If your visitors can exactly know what your website is in 5-seconds then you have a banger website H1 tag

Disruptive pop ups are disturbing your Search Engine Optimization

Using pop up on your website is a way to engage your audience

According to a research pops can spike up conversion by 1375% than emailers if done right!

Read the last from the above line again.

Many websites over do it

Like a pop up in every 5 seconds is not only annoying your audience but also disturbing your website ranking and Search Engine Optimization.

The solution

  • Create an enticing pop up your audience can’t resist to click.
  • Or make the pop up appear once you visitors have spent around 30 seconds on your site.
  • Or pop it up once your visitors are half way through your website
  • Ps. Over doing anything kills the effectiveness of the most effective things! Popping too much can break your SEO’s bone

Infinite Scroll is an Infinite troll on your Search Engine Optimization

Let’s assume (this is the last time. we promise!)

You are on a web page of a website. It sounds interesting so you scrolled till the bottom.

What you see is disappointment. The page is still loading!

This is what we call an Infinite scroll

Ever scrolled to the bottom of a webpage just to see it is still loading?

That is what we call an infinite scroll.

It is not really a huge deal for humans. We can wait for a bit and scroll down

However, Google crawlers cannot scroll.

This means if your website has 50 pages but your default setting shows only 10 then Google crawlers can’t index the rest of the pages thus resulting in lower ranking of SERPs.

The solution

  • Don’t you use heavy pixel shutter stock images. They are hampering your website loading time.
  • Ps. A buffering website is a suffering website on search engines results.
Conclusion

We often overlook the small things that impact us the most. Similarly, when we talk about Search Engine Optimization we talk about keywords, On page SEO, Off page SEO, backlinks and more. Digital agencies often forget about the little things that are hurting the SEO of a website. Factors like H1 tags, loading time, heavy images can impact the website SEO to a great extent. SEO can be a little tricky and if not done right everything will go wrong including your rankings on search engines. Keeping these five important factors in mind while optimizing your website can do wonders for your business.

Dreamsdesign is one of the best digital marketing agencies in India that helps businesses optimize their websites to its high potential allowing your business to achieve its business goals. Be improving your website ranking on SERPs, Increase traffic, increase brand awareness on social media platforms, develop mobile applications or build websites from scratch we do it all. More importantly we do it the best.

Digital Marketing in India and its Evolution

India as a country has faced a lot of different standpoints in its rich history that have gone on to become a game changing moment for our country. These could be identified as days, hours or even a year or so that had a drastic effect on how our country looked and moved forward post that particular moment. If you have been following the news, or hearing about them from your family and friends, you will know that there have been many of these moments in the past. There will be many in the future as well because that is how the world moves forward, whether we like it or not.

Today, right in this blog however, we will be talking about one moment that has basically brought you here. Yes, we are talking about the moment that brought the internet to India, and how in essence it led to digital marketing coming to India and then going on to become this big phenomenon that we are now surrounded with. In the last few years digital marketing has gone on to become one of the biggest industries in India and all over the world. There is a lot of history behind its success and how digital marketing has shaped up to become such a big industry in India and an eye catching industry for the young generation to become a part of currently.

Digital Marketing

How did Start Digital Marketing?

The beginning of digital marketing in India can be traced back to the mid 1990’s, and it has been shaping up slowly and steadily ever since. As you would have widely read during your time in school, internet penetration in India was very slow and at the beginning of internet’s arrival in India, only the high income families could avail internet facilities because of its high cost. This made ecommerce and marketing realistically very difficult for any company. Yahoo was launched in India in 1994 and Google followed suit by coming to Indian shores in 1998. It was in 1996 however that India found its first ecommerce business, with the launch of IndiaMART, a business that is active even today.

During this time, few to no people knew about Search Engine Optimization or SEO, one of the biggest digital marketing channels of today. It was at the turn of the millennium that new companies started forming and there were whispers in the market about conducting business online and using the internet to one’s advantage. It took another seven years however for internet and digital marketing to embark on a successful path that we now see it to be. With the arrival of Flipkart in 2007, the game changed completely.

Seeing the success of Flipkart and recognizing that this could be a game changer in the long run, other companies started taking their business channels online to help increase their customer base and target a higher number of population within the country and outside. Although the internet spectrum wasn’t as fast until 2010, when the government brought in 3G and other services, it was the beginning of online business and marketing. Marketers were however quietly taking notice of the change in dynamics.

With more and more companies looking to take their business model online to attract more customers, it was a given that this move would also give rise to increased competition. How then could a company differentiate its identity and product from the next? How could they influence people to come and shop on their website or physical stores and not their competitors? The answer, as we now know, was found in the shape of digital marketing. It was during the period between 2008 to 2010 that saw India take a great jump in the number of new digital marketing companies being launched and thousands of people getting recruited in the digital marketing industry for a diverse number of roles.

Digital Marketing

In 2010, the government brought the 3G spectrum to our country by auctioning it. During this period, more people started using smartphones. This made the people of India create accounts on various social media platforms such as Facebook and LinkedIn, which had been established a while back and growing in popularity every passing day. Ever since then we have seen the development of digital marketing go from the speed of a car to that of a bullet train. New trends have come in the market with more social media platforms stepping up to the plate. The ideation techniques have changed with brands, agencies and marketers alike coming up with some brilliant concepts and lines to promote their brands.

What was once a slowly moving industry has now become a full fledged, well oiled competitive machine, without which the survival of advertising and marketing cannot be imagined. The innovations in the industry, the newer technology that has come up, the fight to survive in the market against one and all and most importantly the right focus on delivering the best to the clients and to the country has helped develop digital marketing and make it reach the stage it now so proudly sits on. It will only grow higher from here and we will be a part of that growth.

Digital Marketing – The Phenomenon Unlikely to Slow Down Anytime Soon

Yes, let’s get the elephant out of the room, right at the beginning of this blog. There are a few things in this world that will not stop as long as mankind exists from here on. Things like food innovations, or basically great food, newspapers, excellent online portals, sports are right on the top of the list. There is something in particular not mentioned above that intrigues us more than anything else though and that is digital media. Yes, that’s right another one of those on the list that life seems incomplete without nowadays is digital marketing.

One of the reasons among many as to why this will happen, is you, the reader, the audience and the eventual customer. Sure, word of mouth, traditional marketing are reasons why you buy stuff, but you have to admit that now, most of your buying habits are influenced by digital marketing.

The vast amount of digital media that an average person consumes on a daily basis is what has gotten this phenomenon where it is at the moment. It has reached such heights that it has now become an integral and intangible part of your life.

So, why exactly has digital media and digital marketing reached this stance in our lives? The answer you are looking for is that it brings a whole lot of advantages, both for the audience and also for the brand or company. Let’s discuss what advantages of digital marketing possesses then.

digital marketing phenomena

It Is The Most Powerful Tool Of Marketing At The Moment

Digital marketing has the potential to transform the way that you reach and engage your customers. But you don’t have to take our word for it. Here are some real examples of how digital marketing tactics are helping businesses just like yours reach their target market and influence conversions.

With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months. A lot of the businesses, small or large, have managed to gain growth and make profits because of strategic digital marketing and making sure all their promotions reach the right audience.

Low On Cost And High Returns On Investment

First things first, low on cost does not mean all the brand strategies are or will be low on cost. It depends on the agencies or the brands budget, but it is low on cost compared to traditional marketing. Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear.

While big businesses may not have so much trouble doling out millions for marketing and advertising, for small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method.

They create as much impact yet costing way less. With just a few bucks you can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Measuring The Results Of Digital Marketing Is Really Easy

The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.

Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.

The success or otherwise of a digital campaign can easily be ascertained. Compared to traditional methods where you have to wait weeks or months to evaluate the veracity of a campaign, with a digital campaign you can know almost immediately how an ad is performing.

Google Analytics is a very effective tool for measuring specific goals to be achieved on a website or blog. Google AdWords manager allows users to monitor the performance of their ads on Google search; they can know how many people viewed their ads and learn all about their conversion rates.

Future of digital marketing

It Allows Precise Targeting

The main purpose of marketing is that it helps your brand reach its exact audience and customers based on various points like type of product, age group and so on. The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach.

Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. Social media platforms usually possess a very smart algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with a specific inkling.

Attracts A Global Audience And Is Easy To Share

When your audience is scattered and yet, your marketing strategy helps you reach them, you are doing something right. The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world.

This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.

Most digital marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

All these advantages however, do not come with any campaign execution. There is a lot of thinking and investment (at the right time and place) needed to be done to make use of these advantages. You can make the most of these advantages if you create the right strategy, whether for your own brand or as an agency working for one.

The term “strategy” might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals.

For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. So what do you have to do in order to get these increases in numbers and outputs? Create a digital campaign after keeping certain points in mind. What kind of points? Read on!

Know Your End Goal Prior To Execution

What do you want your digital marketing campaigns to accomplish? Do you want to build name brand recognition? Generate leads? Get more sales, or email subscribers? Great! Whatever it is that you want, though, you need to name it. For instance, take online/blind dating.

If you go on a bunch of blind dates with no idea what you’re looking for, you might settle down with the first person who you can tolerate. If you have an actual list of traits you want in a person, you’re much more likely to find your match. Your goals matter, and you’ll need to take specific steps to accomplish each one.

digital marketing future

Always Create Buyer Personas, Makes Your Work Easier

The next step you’ll need to take in order to create your strategy is to get a solid understanding of who your audience is and what motivates them. This will be essential, because it will help you to assess which marketing platforms you can find them on, how they’re interacting with it and what they want to see from you.

You’ve got a good understanding of who your audience is, so now you’ll want to understand how and where to connect with them. Again, refer to your analytics on this and cross-reference them with your buyer personas.

Keep looking for shortcomings in your campaign, it helps you improve until perfect: Your digital marketing strategy is up and running. Both in the early days and on a long-term basis, you’ll want to carefully evaluate how your strategy is working.

Since there’s often multiple elements, platforms, and campaigns involved, this can be tricky. Google Analytics is a big help here, along with the native analytics of the networks and channels you’re utilizing. You want to evaluate how customers and leads are interacting with your campaigns, and how that’s translating into helping you reach your goals.

There are many steps that you can add to this list, what we want to convey is that always ensure you follow a good procedure while trying to execute a campaign. It will reduce your costs, ensure less haphazardness in your work and make you more productive.

The Digital Marketing Business Guide to Starting Your Own Agency

This has been an extremely difficult time for a major part of the population in the country. People have been locked down because of a global pandemic and seen their lives turned upside down. Businesses have been forced to stay shut for a good amount of time, a large part of the working population has started working from home (at least those who can) and that has opened the doors for a new possibility in the future. One business however, that has not faced a huge amount of loss or trouble during this period of time is the digital marketing business.

If anything, the digital platforms and digital marketing channels have helped keep a lot of sanity intact in this world during these catastrophic times. It has brought along some relief (the digital content), but because of that digital marketing has also moved forward when everything else stopped. It is one of the fastest growing industries in the world and for good reason.

It has a lot of potential with the significant boom in the consumption of digital media, whether on social media platforms or OTT platforms, all of them together combine to provide brilliant scope for digital marketing to expand its wings and maximize its potential. That being the case, no one would fault you if you were to tell them about your plans to start an agency of your own. And neither would we, so here are a few tricks of the trade and ground rules to help ease your foray into the digital marketing world.

Digital marketing business

Developing your skill set

Only creativity is never sufficient to last an eternity in any business field. There is a lot dependent on your business acumen and how well grafted your skill set is. You can be as creative and intelligent as anyone in the game, but if you’re not prepared and experienced enough to deal with the many nuances of managing accounts and client relationships, you’ll be looking for another gig real quick.

It may take years for some to build the skills necessary, it may take others less. The fact of the matter is, you need to build them up and greatly. Work environments are a lot more complex than we realize while we’re grinding within them. Above the actual work you produce there’s a multitude of expectations, verbal and nonverbal communication gymnastics, and politics. Everything from how the organization is structured to its culture, product, and leadership play a part in how your day to day (and career) unfolds. Once you get a hold of everything, your agency is ready for takeoff.

Finding your niche and great research

Nowadays, businesses that know the direction they want to head in are very much more fine tuned to succeed than the ones doing their work haphazardly. Finding your niche is an extremely important component for an aspiring digital marketing company. Competition is intense, so finding your digital marketing niche is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer. When the competition is so intense and the room for success marginal, research is a prerequisite.

When starting any business, you’ll want to know how you’ll rank against the competitors. When you research your competitors, you’ll then be able to understand how to surpass them. To do competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down your competition to about 10-15 competitors. Once you’ve discovered your competition, check out how they’re monetizing (obtaining their money). Then you can learn what their methods are and what’s successful. If they work out well, you know what backup options you can have.

Digital Marketing Guide

Developing a great business model

There are a lot of different ways to set up a digital marketing agency. The services you provide and how you bill for your work become a critical part of how efficiently your business is managed over time. In the end it is all about the money that comes into the business and the profits and returns that make us stay in love with what we do. You can charge your clients in many different ways using flat retainer options, commission based earnings, hourly charges for time specific work, or a percentage of spend based model that allows you to garner quick growth and success for your agency.

Social media presence and leads

Nowadays, for any business to sustain in the market for years, regardless of their field, having a great social media presence is a big thing. And if your field is interconnected with social media, it becomes a must. When you’re starting a digital marketing agency, you’ll want to be on social media. It’s free to create an account on social media platforms, so why not take advantage? You can benefit from organic lead generation, engaging with customers and potential customers, and then turn your business global.

Along with a great social media presence, generating solid leads is also a great contributor to harnessing your business and creating a solid base for your agency. There are several ways to generate leads, but it can be difficult at first growing your client base so don’t get discouraged. Before generating leads, you’ll want to have your target customer in mind. Having your target audience in mind goes a long way in helping you establish a base for the work you want to do.

These are some of the prerequisites to starting a digital marketing agency. Once you have nailed all of these, the success of your agency depends on how hard you work and the hours and care you put into your business idea.

How To Choose A Credible SEO Company In Vadodara For Your Business

A well-designed and optimized content is the most effective way to engage the users online and promote your business online. Today online searchers became more specific as customers mostly prefer the location of products and services.

Local SEO service will give more advantages in search engine ranking in your local community and increase your popularity and revenue.

How to find out a reliable SEO Services in India?

Marketing strategies

A right local SEO firm will engage with you day and night to make appropriate strategies to meet your demands and boost your place. It must use different kind of strategies in accordance with current scenario and strengthen your brand presence amongst the target audience. It must use online SEO strategies that suit your business good. They must bring changes in content, page names, meta tags, page titles, keywords density to give your page high ranking.

Before dealing with an SEO company, make sure that the SEO firm you are going to hire is following the SEO norms or not. There are many SEO features like place and maps optimization, organic SEO and geo targeted pay-per-click. These features are very essential. Such features force to give your page high rank regionally. Always hire a company which must be skilled in these features. Dreams design is SEO Company in India follow all these features smartly.

Below are solutions of local SEO

  • Social media optimization
  • Google Maps SEO marketing
  • Website Optimization
  • Local city search
  • Conversion rate optimization
  • Submitting blogs
  • Submitting (PR) press release
  • Company listing in local directories
  • Google analytics
  • Setting the geographic presence in Google webmaster tool
  • On page and off page submission
  • Local promotion

A professional company with concreate strategies, keyword assessment, and advanced working system will definitely give satisfaction to your business requirements. Saying in one word that associating with a right SEO company will be your first step to get a place in the local internet marketing campaign. Dreams design SEO Company in Vadodara will be an ultimate solution of your local marketing.

Finally, keep these strategies in mind before dealing with any SEO service provider in future.

The Man With a Digital Dream

“The way Narendra modi has turned the political platform into a marketing platform, every businessman must walk on his footprint.”

At present, we hear only one slogan on every lip and place “Modi…Modi” is none other than, but for our honorable Prime Minister Narendra Modi, who barely needs introduction and need not branding as he himself has become a brand. Narendra Modi has proved himself periodically that he is superior in marketing. There are tremendous marketing skills lie in him that every budding business should assimilate to bestow its marketing strategies a new height. Narendra modi is the only person from the political fraternity who has moulded himself with the time.

Imbibe some astounding marketing strategies of Prime Minister Narendra Modi for your business span.

  • Stay in headlines

The best way to stay in light lime is to stay in incessant touch with audience by a massive campaign with the help of spicy advertisements.  Nobody will notice you until you have concrete marketing strategies for your customers.

  • Feel people’s node

Always put your feet into people’s shoes before disclosing anything new in front of them. Because if it doesn’t work in accordance with them. That could give a massive blow to your business. So always offer favorable things to people.

  • Harmonize with the time

Narendra Modi has knack in harmonizing with the time. We have a recent example of 2014 lok sabha election that how Narendra Modi got situation in his favor with digital propaganda. He reached the maximum voters, making proper use of social media and the result is in front of us. With the change of time you must change yourself to be with all. If you do not adopt the changes, you will be isolated soon.

  • Perfect timing

Timing is always a key factor in the business. A perfect timing in the business yield perfection to your business and perfect customers as well. If you go against proper timing then time will show you. What is called perfect time? We should learn from the Prime Minister Narendra Modi.

At the end I can say that the marketing strategies which Narendra Modi has executed till date are exemplary.

 

 

How to Hire Top SEO Company in India

Currently, the way the internet users are flourishing by leaps and bounds that forces the companies to be digital and have online digital canvassing for their companies growth, SEO is a medium to enhance your business approach to the maximum number of people around the world, therefore SEO is a must. It’s booming.

Whenever it comes to choose quality work from many established SEO companies.  It would be very complicated for any client to figure out to hire the best SEO Company in Vadodara. With a view to strengthening your business roots you need such an SEO company that grows your business tree properly and helping you to stay longitudinally and can race with your other business counterparts to stay in the race. In a way, SEO keeps your business propaganda alive online and boost communication with the users. Hence, SEO has become an inevitable part of the business build up.

Clues of choosing a trustworthy SEO company

  • Stick to your SEO goals

Firstly, convince yourself that what you need to have your online presence to be improved and which parts of your website need changes or need only SEO so that you can fully harmonize with the SEO Company. The well-organized SEO Company in India can easily clear all your doubts in no time as company knows where they are supposed to focus to claim beneficiaries to your company with proper data.

  • Company that analyses your data timely

Always be wary with your data to be measured by SEO Company regularly. Choose a company that analyses your data in accordance with the current status of the company and plan a strategy that can fulfill your business goal strategically.

  • Get familiar with company reviews

The best way to review an SEO company is to read a company reviews online to find out an efficient SEO company in India as reviews are impartial. There are other ways also to review a company such as company testimonial, case study, which also helps you to figure out the value of the company.

  • Keep in constant touch with SEO Company

It is always important for any client to communicate deeply with their SEO companies by constant conversation regarding the company growth rate. This constant consultation will result into constant growth of your company and will develop strong bonding with each other.

  • Confirm your budget

Be always sure with your budget whether it’s within your budget or out of that range, then have a conversation with your SEO Company which guides you in the right direction and shows you a path where your company will Get speedy growth as well as profit.

Top SEO Company in Vadodara can put a full stop to your business queries and take you at the peak.

 

 

 

Keep Mobile SERP Safe with These Technical Checklist for SEO

With the tremendous rise in the number of the mobile users, the demand for the responsive website design has also increased. This is because companies have started understanding the importance of mobile-friendly websites. But wait, when it comes to a website to survive in the mobile-first index, a mere responsive web design is not suffice.

Worry not! There are many technical SEO aspects that can be implemented to keep your website safe on the mobile SERP. And to implement that ensure that you only hire the best SEO company in India. Let’s take a deeper look at these technical SEO aspects that play a major role in the mobile SERP.

Mobile First Indexing

Have you ever thought what does the mobile-first indexing entail? Majorly, it means that the Google will index the mobile version of the website first and will create the baseline for how to determine the rankings. In a layman language, if a website doesn’t have a mobile-friendly version, the desktop will still be indexed. But the lack of it could negatively impact the site rankings.

On-Page SEO

On-page SEO can make a whole lot of difference in the SERP performance of a mobile website. If your website features a dynamic serving or distinct mobile URL, you need to cross-check the On-Page of your website.

Mobile-Optimized Experience For Your Customers

To manage mobile users, Googlebot pays special attention to the base on the configuration of the website. Ensure that your website offers mobile-optimized experience with the help of:

• Distinct mobile URL
• Structured data
Responsive website design
• Dynamic serving

Take into account that the absence of structured data for the mobile websites can result in the significant loss of the snippets and the benefits its CTR convey.

Use of Hreflang Tags

If you are targeting your website worldwide, ensure that your SEO company in India makes use of the hreflang tags. This helps in showcasing the alternative content version of the website in different languages. If this is your case, ask the SEO services in India to immediately update the Hreflang tags for the mobile version too.

Pagination

Poor pagination indicates that the Googlebot cannot visualize the content beyond your home page.When it fails to visualize the content, it can even drop out your website from the Google index.

From internal link structure, quality surfer approach, crawling rate, robots.txt to website configuration and much more, there are many technical aspects that your SEO company in India needs to review for your website to survive Mobile SERP.

If you are in search of competent, professional and reliable SEO services in India that can improve the overall performance of your website and improve the rankings, Dreams Design can help. We have the experience and proven techniques to make your website mobile SERP safe!